Creative processes with AI: Use AI as your creative sparring partner

Boost the quality of your idea development – and reduce wasted time. This course provides methods, prompts, and tools to help you work in a structured and efficient way with generative AI in creative processes and problem-solving.

The course demonstrates how AI can be used as an active sparring partner throughout creative processes. Using the Design Thinking model as a foundation, AI is integrated into every phase – ensuring that you not only generate more ideas, but better ideas, with AI support from initial concept to prototype production and testing.

The course is designed for individuals or teams who develop ideas and concepts, improve processes, or design solutions, and who want to integrate AI into their daily work.

In this course, you will learn:

• A practical Design Thinking framework (Empathize, Define, Ideate, Prototype, Test) with AI as a collaborator in every phase

• How to analyze qualitative data in the empathy phase (thematic analysis, tone and sentiment analysis, persona simulation, user stories)

• How to translate insights into a clear problem statement, including multiple perspectives (technical, organizational, emotional)

• AI-powered ideation techniques: breadth and depth, “wild cards” from other industries, idea ranking based on criteria, and targeted idea tuning

• Rapid prototyping: from sketches to mockups, flows, visuals, and micro-sites using text, image, and video models

• Testing and learning: collecting, transcribing, and using AI to analyze feedback

• Concrete prompts and tool recommendations, such as ChatGPT, Copilot, Gemini, Claude, and Lovable

In this course, generative AI is explored as a tool, a medium, and a creative partner. By combining Design Thinking with practical AI methods, you will learn how to apply the technology where it creates the most value. The course shows how blending AI’s speed and breadth of perspective with human empathy and experience leads to more creative, meaningful solutions and stronger creative output.

The course consists of short videos, exercises, and tools that you can complete at your own pace. Along the way, you will work with tasks in your workbook and apply the methods to your own relevant cases.

PrerequisitesYou need access to an AI chatbot such as ChatGPT, Google Gemini, Microsoft Copilot, or Claude – a free version is sufficient. Subscription-based tools (e.g. Lovable, Descript, or Midjourney) are mentioned but not required. No technical prerequisites are needed; you will be guided step by step and receive a workbook with models and exercises ready for practical use.